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Viral Marketing is a practice that involves both skill and luck.
The key to viral marketing is to create content that people will want to share. Then the people who receive the content will want to share it aswell and so on. As your content continues to be shared more and more, it will become contagious like a virus, hence why it's called viral marketing.
You may ask yourself, how do I create content that will be shared to the masses?
First choose your media from graphic design, video and more.
People share content because they want to make themselves look better. When people share they also crave a reaction or validation through Likes, Comments etc.
Their are many types of content that has left patterns of success in viral marketing. Below find common successful viral elements and why its shared.
A surprising video that stimulates laughter, love, fear or other emotions. When emotions are stimulated people take action. They will share the content because they want to some else the same emotional stimulation for many reasons.
Content that represents a cause, awareness or advocacy often goes viral when shared. The reason why is becayse the individual will feel more important, authoritative and culturally conscious.
Informational or How to content often goes viral. This makes the indivual feel they appear knowledgeable and intelligent.
Music is often shared because people want to look cool or express their identity with their musical taste.
Content that is remarkable...literally. If someone has a remark for the content, they will more then likely share it to fell validation with the hope that others will agree with their remark.
Viral Marketing success is never guaranteed. If want to increase the chances of it going viral implement the successful patterns we see in viral content. Also remember the cream always rises to the top. The more valuable the content is, the more likely it will go viral!
"Create viral content that will be contagious!"- Alien Web Guru