Maslow's Hierarchy of Needs
Abraham Maslow was a game changing psychologist.
He pioneered by who creating or some would say discovered the Maslow's Hierarchy of Needs.
Maslow's hierarchy of needs is one of the most important theories of all time in relation to the world of advertising subconscious wants and needs.
Maslow explains if you figure out someone's wants and needs you have a greater chance at gaining their attention and potentially using your product or service.
To approach advertising in psychological way was game changing to the industry.
These strategic approaches only snowballed from this point on as the industry became much larger.
Many marketers an adopted this theory and have even put their own spin on it.
"With great power come’s great responsibility" - Uncle Ben from the 2001 Spider-man movie